China’s Social Network QZone Is Big, But Is It Really The Biggest?

Posted on Wednesday, February 25th, 2009 at 12:36 pm

在techcrunch上看到这篇文章,关于QQ空间(或者说是社区的文章)。

腾讯上个星期发布了一个关于社交网络服务QZone的报告,该报告经由web2asia翻译。大家不妨看一下老外是怎么评价这个大型社交网络的。

Tencent, China’s largest Internet portal mostly known to us for its hugely popular instant messenger product QQ, published an updated report on the user numbers of its social networking service QZone last week. The report was only available in Chinese, but the folks over at Web2Asia were kind enough to translate it.

And if the self-reported numbers are not too much of an exaggeration, they’re nothing short of mind-blowing.

Even taken with a healthy grain of salt, the stats Tencent are presenting deserve a mention: the report claims more than 200 million people were using QZone as of January 31, 2009, surpassing international players like Facebook (which recently announced 175 million registered users) and MySpace.

For the sake of comparison, we took a look at the worldwide comScore stats for the aforementioned social networking services, but they only give you an overview of visitor numbers for QQ.com instead of QZone separately (which has its own subdomain). To be frank, we don’t even know if the comparison flies because we’re not sure where QQ the communication (IM) service ends and where QZone the social network begins.

Going back to Tencent’s report, it states that about 150 million out of the total 200 million are actively contributing on Qzone by posting blogs, sharing photos, and interacting with other users. In Qzone, about 4 million users are supposedly uploading an average of 60 million photos every day. Furthermore, on February 9 the company’s instant messenger QQ reportedly recorded more than 50 million concurrent users.

The numbers are so impressive that we dug a little deeper, stumbling upon a report on DataCenterKnowledge which also wonders if QZone is bigger than Facebook globally or not. The article points to Netcraft’s latest monthly web server survey, which this month started including the Qzone blogging service. Netcraft: “this month’s inclusion instantly makes the company the largest blog site provider in the survey, surpassing the likes of Windows Live Spaces, Blogger and MySpace.” Facebook is under-reported here because Netcraft’s survey doesn’t capture all the activity at social networks and instead zooms in on sites rather than users.

Furthermore, QQ has more social networking services targeting various markets besides QZone. QQ Xiaoyou, a service targeting students in universities and high schools, has over 20 million registered users and it only officially launched in January, 2009 (it’s been in private test mode since June 2008).

If QQ doesn’t operate the world’s largest social networking sites already, it will soon.

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One Response to “China’s Social Network QZone Is Big, But Is It Really The Biggest?”

  1. jarvis says:

    QZONE IS VERY LARGE.BUT MOVE OVER FOR “MYMUSICTICKET.COM” WE ARE READY TO LAUNCH….JARVIS (WJWISE@CHARTER.NET)

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